About Us

Built by The Black Friday Agency

AI strategy, implementation, and customer-acquisition firm.

Who we are

The Black Friday Agency helps businesses and experts organize their knowledge around the questions customers ask before making a decision. Its work combines market intelligence, expert-led content, Decision Support Assets, structured data, API and MCP accessibility, and ongoing AI-visibility measurement through the Conversational Customer Acquisition framework.

The Black Friday Agency develops Conversational Customer Acquisition systems, Decision Support Assets, and AI-ready knowledge architectures that help organizations turn expertise into useful digital experiences for customer decision-making.

The Conversational Customer Acquisition framework

GEO Article Audit is one expression of a larger idea: organizing expertise around the real questions customers ask before they make a decision, then making that expertise easy for both people and AI systems to find, understand, and act on.

Conversational Customer Acquisition (CCA)
Decision Support Assets (DSAs)
GEO and AI-ready article systems
AI visibility measurement
API and MCP enablement
AI strategy and implementation

Leadership

Curtiss Witt — Co-CEO

The Black Friday Agency is led with a focus on turning expert knowledge into useful, measurable digital experiences for customer decision-making.

Why we built GEO Article Audit

Great articles often fail to earn AI citations for reasons that are entirely fixable. We built this audit to make those reasons visible and to give writers a clear, honest path to improving citation readiness — without overpromising outcomes.

Work with us

Have a question about the audit, the framework, or working together?